CONTACT

heysamreed@gmail.com

ABOUT:

Sam is a brand and product designer with 10+ years of experience asking questions and solving problems with design. He is currently open to work.

Sam Reed, Creative Director: PORTFOLIO

The Story Archive Connections view in the Tree layout on a blue background: King Lear at the centre, the Book of Job among its roots, and Cymbeline, The Robbers, Père Goriot, Julius Caesar, Hamlet and Ran among the works it went on to shape

The Story Archive

Project: build, editorial system, product design
An archive of thousands of stories across film, literature, drama, poetry, myth, and scripture, connected by influence and shared themes.
thestoryarchive.net
1/5
The word ANT in a rounded sans-serif wordmark, light grey on blackGrid of circular user avatar photos interspersed with solid colour placeholder circles, on black

Ant

Project: brand, build, product design
A habit tracker built on group accountability: a day only counts when every member of the group marks it done.
anthabit.com
1/5
Colosseum facade and a Doric column silhouette rendered in dotted white pixel texture on a blue-grey gradientFragmented geometric portrait of a man's face in blue, orange, green and magenta shards on blackFlat-colour illustration of a cyclist in a bowler hat and newspaper-print jacket riding a bike with blue wheelsBlue line-art profile of a woman wearing a marbled blue, black and beige head wrap, on white and periwinkleLoose ink line drawing of a dragon head above four Chinese characters, black on off-whiteFlat white beehive icon with a magnifying glass over its base, on blackSketchy line drawing of a green SUV with cross-hatched shading on a light grey backgroundBlack winged griffin mark in a rectangle above the word CHROME, on redRow of six black chess piece silhouettes inside a selection bounding box with green highlight barsLine-art fish mark split into two interlocking halves with scales and fins, white on blackHeart icon split into an American flag pattern of blue stars and red and white stripes, on whiteFlat grey-green silhouette of a medieval spearman with a round shield and cap, on sage greenLine drawing of an elephant standing on a vinyl record, black on off-whiteTextured paper-cut style stegosaurus in mustard yellow and blue on a speckled dark backgroundGreen elephant head marks for Elephant Records, an outlined logo with E R lettering beside a circular badgeOrange tiger face mark with bold black linework on a black backgroundLine drawing of a dinosaur biting a giant pencil, black on off-whiteFragmented geometric portrait of a man's face in blue, gold, white and orange shards on sage greenBlack brand sheet for Paragon with bison, eagle, horse and lion marks and wordmark lockups, white on blackAbstract tangle of orange and yellow ribbon-like brush strokes over black with purple accentsGrid of twenty white pictogram icons for amenities like coffee, hiking, wifi and bicycles, on blackThree stacked ice cream cups in yellow, green and orange printed with a grinning sun character and Chinese textRows of white arrow and bullet shapes of varying lengths arranged like falling darts, on blackLine-art snarling wildcat face mark, white sticker outline with black linework on teal

Assorted illustrations

Project: animation, illustration
A mix of client work, passion projects, marks, portraits, and animation.
1/25
Grid of Irvin brand guideline pages on dark green: logo lockups on six colours, colour palettes, the mark on a grid, and a website hero reading Therapist supervision simplified

Irvin

Client: Irvin
Team: Bridger
Project: brand identity, product design
Irvin is behavioral health software that gives counseling supervisors their time back. It finds the moments in recorded sessions worth discussing, so supervisors can support more counselors and help each one grow.
1/4
Six-tile grid alternating the Admittee mark on lime, black, and blue with photos of football practice, a baseball player in a dugout, and sprinters on a trackThree social posts on blue: an isometric green soccer field with players, a baseball player in a teal jersey leaning on a dugout fence, and a basketball dropping through a hoop on redAdmittee week calendar on blue: a month picker and facility filters on the left, colour-coded events for football, softball, swimming and theatre across the weekWhite tote bag on a red mesh chair printed with circular badges reading School Events Made Better and We're Cheering For You around a basketballGrid of brand guideline slides on a blue background: logos, colour palettes, typography, imagery, and iconography

Admittee

Client: Admittee
Team: Bridger
Project: branding, product design, copywriting, illustration
Admittee is facility scheduling software built for shared event spaces. Schedule facilities, run events, and collect payments all in one platform.
1/7
Split image: green line drawing of a cardiac ablation console left, portrait of a smiling older woman in a headscarf rightSplit image: portrait of a smiling grey-bearded man in glasses left, green line drawing of a catheter device rightVertical ad with a dark green line drawing of a cardiac console, CardioFocus and Centauri logos, and white headlineAbstract barcode-style pattern of green vertical bars on a dark green backgroundRow of six green line-icon marks on a dark teal speckled backgroundAbstract barcode-style pattern of green vertical bars on a light teal gradient backgroundMockup of stacked white business cards with a green edge and the CardioFocus CF logo on a dark green surfaceMockup of three green ballpoint pens with silver trim printed with the CardioFocus wordmark

CardioFocus

Client: CardioFocus
Team: Bridger
Project: brand identity, copywriting, illustration
CardioFocus provides electrophysiologists with innovative tools for the treatment of atrial fibrillation.
1/11
SUADE&CO wordmark in white stencil-style type on a black backgroundS&CO monogram in white stencil-style type on a black backgroundMockup of two black paper shopping bags with a dark grey abstract letterform patternProduct lineup of matte grey and navy pump bottles and a box, each labelled SUADE&CO, on grey display blocksMockup of a black square projecting wall sign with the white S&CO monogram on a stone building cornerMockup of a dark grey storefront awning with the SUADE&CO wordmark in white dimensional lettersTiled grid of black social posts with a dancing man, the SUADE&CO stay sharp tagline, and Atlanta Ga. textMockup of an Instagram profile grid for suadeandco showing product, portrait, and quote postsMockup of a black smartphone showing an Instagram feed grid of SUADE&CO barbershop postsMockup of a dark desktop and mobile website homepage for SUADE&CO barbershop with a product photo

Suade & Co.

Client: Suade & Co.
Team: Freelance
Project: brand identity, copywriting
“We believe the world is better when every man looks, feels, and performs at his best. Whether it’s that next business deal, promotion, or romantic interest, our exemplary grooming experience is designed to help men—stay sharp.“
1/11

Brooklyn Brewery

Client: Brooklyn Brewery
Team: Doyle Partners
Project: illustration, packaging
Defend Beer with Brooklyn Defender IPA, our heroically hopped golden IPA featuring strong notes of tropical fruit, well-muscled hop bitterness, and an incredibly dry finish. Cape not required. #DefendBeer Brooklyn Defender IPA is proud to be the official beer of New York Comic Con.
Utah Yetis hockey logo, a blue and white yeti face crest with crossed hockey sticks, on a blue backgroundTwo versions of a circular Utah Yetis Hockey Club SLC badge, one black and blue, one all blueMockup of a blue and white Utah Yetis shield crest patch stitched onto black mesh fabricThree views of a blue and white Utah Yetis hockey jersey and uniform on a mannequin: front, angle, and back

Utah Yetis

Concept: brand identity, logo, typography
Concept identity for Utah's hockey team. The Arizona Coyotes moved to Utah in 2024 and eventually became the Utah Mammoth. This is my take on what it could have looked like had they gone with the Yetis.
1/4
REI Co-op logo in cream on a photo of red sandstone rock towers against blue skyFour-panel grid of the REI Co-op logo on red, sage green, yellow, and dark green backgroundsREI Co-op logo as dimensional white signage on a corrugated metal building facadeREI Co-op logo printed on a teal backpack worn by a man, close-up rear view

Rebrand Concept: REI Co-op

Concept: brand identity, logo, typography
A concept rebrand for REI Co-op. The evergreen mark is cut into the wordmark itself, and the type is condensed and angular to read as well on a building as on the back of a bag.
1/4
Square mountain lion face icon in dark brown on a tan backgroundMountain Lion Foundation wordmark and square lion-face icon in cream on dark brownFour-panel grid of the mountain lion face icon in different two-tone color combinationsWebsite homepage mockup with a mountain lion on rocks and the headline Together, we can save America's lionWebsite card mockup, blue panel with cougar biology headline beside a close-up cougar photoWebsite card mockup, taupe panel with cougar territory headline beside a photo of a cougar on a rock

Rebrand Concept: Mountain Lion Foundation

Concept: brand identity, logo, web design
The Mountain Lion Foundation is an American nonprofit working to protect mountain lions and the wild habitat they depend on. It pursues that through education, outreach, and advocacy rather than litigation alone.
1/6

Rebrand Concept: Sacramento Kings

Concept: brand identity, logo
The Sacramento Kings are an American professional basketball team based in Sacramento, California. The Kings compete in the National Basketball Association (NBA) as a member of the Pacific Division of the Western Conference.

Rebrand Concept: Sinclair

Concept: brand identity, logo, typography
My take on a brand refresh for Sinclair's iconic green dino. It simplifies the brand mark, updates the shield, and cleans up the typography to move this dino into the modern era without losing any of its historic charm.
Line-art illustrated sun character with sunglasses making a peace signBlack hoodie mockup with a colorful mixed-type March Madness graphic on the backTwo March Madness posters side by side, black background and white background, mixed collage-style type

Sunrun: March Madness

Client: Sunrun
Team: Bridger
Project: brand identity, illustration
Sunrun regularly holds internal sales competitions. They needed visuals for a March Madness event that would feel energetic, motivating, and nostalgic.
1/4

Tiled

Client: Tiled
Team: Bridger
Project: brand identity, brand strategy, copy writing, illustration
When deals are on the line, your content should do more than just show up. Tiled transforms presentations into intelligent, interactive experiences that adapt, stand out, and win.

© SAM REED 2026