Being lost in a sea of competitors is optional.
Companies that prioritized design grew revenue 32 percentage points faster than their industry peers over five years.Source: McKinsey, The Business Value of Design, 2018
Guiding principles
People first
Every brand and product is for someone. Understanding them, and the wider circle of people the work will affect, is where every project begins.
Clear objectives
Design is subjective until there is a clear objective. Once we agree on what success looks like, every decision is measured by how well it hits the mark.
Partnership
No one discipline has all the answers. The best work comes from putting different kinds of expertise in the same room and building on each other's ideas.
My process
1. Collect
Every project starts with research. I gather everything I can about your business, its people and its competitors, and anything that might spark an idea.
2. Curate
Patterns start to show up. I pull out what feels right from the exploration and shape it into a few directions, then we decide together which to pursue.
3. Create
This is where it all becomes something new. I explore as many ideas as time allows, and we refine the strongest together until it's ready to launch.