Concept: Sacramento Kings

The Sacramento Kings are an American professional basketball team based in Sacramento, California. The Kings compete in the National Basketball Association (NBA) as a member of the Pacific Division of the Western Conference.

Concept: Brand identity, logo

Black Kings crown-and-basketball brandmark centred on a textured light grey wall

Two stacked SACRAMENTO KINGS lockups in black type with a small crown mark above each, on a textured light grey wall

Black shield with a geometric lion face, softened by palm-leaf shadows on a white wall

Front and back of a black hoodie, a small white crown mark on the chest and a green, blue and white crown mark above KINGS on the back

Billboard against a pale sky reading THE KINGS ARE BACK beside a blue-toned basketball player in a number 5 jersey, with a palm frond at left

Flat drawings of a white basketball uniform with blue trim, jersey front, side and back reading FOX 5, with matching shorts, on light grey

Flat drawings of a black basketball uniform with blue trim and a green number 5 on the back reading FOX, with matching shorts, on black