Sam Reed
All work
Utah Yetis hockey logo, a blue and white yeti face crest with crossed hockey sticks, on a blue background

Concept: Utah Yetis

Concept identity for Utah's hockey team. The Arizona Coyotes moved to Utah in 2024 and eventually became the Utah Mammoth. This is my take on what it could have looked like had they gone with the Yetis.

Concept
Brand identity, logo, typography
Two versions of a circular Utah Yetis Hockey Club SLC badge, one black and blue, one all blueMockup of a blue and white Utah Yetis shield crest patch stitched onto black mesh fabricThree views of a blue and white Utah Yetis hockey jersey and uniform on a mannequin: front, angle, and back

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