Sam Reed
All work

Concept: Sinclair

My take on a brand refresh for Sinclair's iconic green dino. It simplifies the brand mark, updates the shield, and cleans up the typography to move this dino into the modern era without losing any of its historic charm.

Concept
Brand identity, logo, typography
Green billboard on a steel pole against a blue sky with clouds, reading Get your fill. Visit DINO. beside a small Sinclair shieldWhite Sinclair wordmark with a white dinosaur silhouette on an orange-red backgroundRepeating pattern of Sinclair shields with a green dinosaur and red script wordmark, on white with green bordersSinclair shield in white on a flat green backgroundGreen dinosaur silhouette on a plain white background

More work

All work (19)
Close view of The Story Archive Cards view on a brass background: the search bar and story cards for The Epic of Gilgamesh and The Story of Osiris and IsisThe Story ArchiveThe word ANT in a rounded sans-serif wordmark, light grey on blackAntOrange tiger face mark with bold black linework on a black backgroundAssorted IllustrationsAdmitteeIrvin logo, an interlocking ring mark beside the Irvin wordmark, in white on dark greenIrvinBigQuery, Gemini Enterprise and Looker trading cards side by side on blackGoogle Cloud: Agentic Data CloudVertical ad with a dark green line drawing of a cardiac console, CardioFocus and Centauri logos, and white headlineCardioFocusSUADE&CO wordmark in white stencil-style type on a black backgroundSuade & Co.Brooklyn BreweryBrooklyn BreweryMarch MadnessBlack and white photo of a person seen from behind in a black t-shirt printed with the Tiled crossed-line mark in red, blue and yellowTiledVillage PreservationVillage PreservationWhite lion mark walking left on a near-black backgroundVivint: ParagonWhite circular seal reading BRIDGER CREATIVE, Certificate of Guarantee, Digital Products, Est. MMX, New York NY San Diego CA, on blackBridger MerchCircular Utah Yetis Hockey Club SLC badge in black and blue, a white yeti face over crossed sticks, on blueConcept: Utah YetisREI Co-op logo as dimensional white signage on a corrugated metal building facadeConcept: REI Co-opFour-panel grid of the mountain lion face icon in different two-tone color combinationsConcept: Mountain Lion FoundationWhite KINGS wordmark with the crown-and-basketball mark on a textured black backgroundConcept: Sacramento Kings